The assignment was to design an identity system for a rail system that could run from the Twin Cities to Duluth in Minnesota. It was a group project with myself and two of my classmates; we decided to use the state's butterfly, the monarch, due to its ability to travel long distances. My main role was to come with the logo and business identity. I decided our train system should family friendly but also modern and clean logo and typography. The logo reflects the movement and forward motion of a high speed train.
My project was to pick a small business with a bad or out of date logo and redesign it. A business that I frequent in Woodbury called Hi-Score is a video game and card shop that used a logo that I thought I could improve. I wanted to design something that was modern and clean but at the same time it would give you the impression of retro video games. I took inspiration from the original Nintendo consoles and came up with a functional icon and word mark that fits the business' mission.
My project was to create two products that were something you would most likely never see sold together. Picking hot sauce and toilet paper, Gut But the result of these two products. The tag line became 'From Your Gut, To You But.' It is very playful and silly but very useful.
I was hired to created a logo for a new and upcoming business that specialize in CO2 laser engravings and cravings. The idea was a modern and clean logo that focused on the laser aspect of the company. I made it so it would be recognizable from a distance, on paper, or even the side of a van.
Tubman was looking to inspire the inner-child in everyone for the Holidays so I created these designs. The theme was to make it feel like something a child would create, to be colorful and playful. We also decided create a coloring page and a pack of crayons to be mailed with the letter and pledge card with a call to action.
I made this while I was interning at Tubman. This was the first mailout to be sent out with their new CEO and they wanted a simple and basic design based on their logo. It was accompanied by a Pledge Card in the same design style.
The assignment was to design an identity system for a rail system that could run from the Twin Cities to Duluth in Minnesota. It was a group project with myself and two of my classmates; we decided to use the state's butterfly, the monarch, due to its ability to travel long distances. My main role was to come with the logo and business identity. I decided our train system should family friendly but also modern and clean logo and typography. The logo reflects the movement and forward motion of a high speed train.